Effective date: February 10, 2026
Thank you for choosing to be part of our community at Ernesto Alum, doing business as Ernesto Alum (“Ernesto Alum.”, “we”, “us”, or “our”).
We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regard to your personal information, please contact us at [email protected].
When you visit our website https://go.ernestolends.com/more-information and use our services, you trust us with your personal information. We take your privacy very seriously. In this privacy policy, we seek to explain, in the clearest way possible, what information we collect, how we use it, and what rights you have in relation to it.
We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that you do not agree with, please discontinue use of our Sites and our services.
This privacy policy applies to all information collected through our website (such as https://go.ernestolends.com/more-information), and/or any related services, sales, marketing, or events (referred to collectively as the “Services”).
Please read this privacy policy carefully, as it will help you make informed decisions about sharing your personal information with us.
Table of Contents
What Information Do We Collect?
Will Your Information Be Shared With Anyone?
How Long Do We Keep Your Information?
How Do We Keep Your Information Safe?
Do We Collect Information From Minors?
What Are Your Privacy Rights?
Controls for Do-Not-Track Features
Do California Residents Have Specific Privacy Rights?
Do We Make Updates to This Policy?
How Can You Contact Us About This Policy?
1. What Information Do We Collect?
Personal Information You Disclose to Us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when expressing an interest in obtaining information about us or our products and services, when participating in activities on the Services, or otherwise contacting us.
The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use.
The personal information we collect can include:
Publicly available personal information
First name, maiden name, last name, and nickname
Business email
Business phone number
Business name
Business address
Other similar data
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
2. Will Your Information Be Shared With Anyone?
In Short: We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.
We may process or share data based on the following legal bases:
Legal Bases for Processing
Consent: We may process your data if you have given us specific consent for a specific purpose.
Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
Performance of a Contract: We may process your personal information to fulfill contractual obligations.
Legal Obligations: We may disclose your information to comply with applicable laws, governmental requests, court orders, or legal processes.
Vital Interests: We may disclose your information to investigate or prevent potential violations, fraud, safety threats, or illegal activities.
Specific Situations Where Information May Be Shared
Vendors, Consultants, and Third-Party Service Providers:
We may share data with third parties who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing efforts.
Selected third parties may use tracking technology to collect data about how you interact with the Services over time. This data may be used to analyze activity, track content popularity, and understand online behavior.
Unless described in this policy, we do not share, sell, rent, or trade your information for promotional purposes.
Business Transfers:
We may share or transfer your information during mergers, asset sales, financing, or acquisitions.
Third-Party Advertisers:
We may use third-party advertising companies that use cookies and tracking technologies to provide advertisements relevant to your interests.
Personal information including mobile phone numbers will not be shared or sold to third parties or affiliates for marketing or promotional purposes. SMS opt-in data and consent will not be shared with any third parties. We use your personal data (Email, Name, Phone Number) only to provide and improve the Service.
3. How Long Do We Keep Your Information?
In Short: We keep your information only as long as necessary unless required by law.
We retain personal information for the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law (such as tax or legal requirements).
No purpose in this policy requires retaining personal information for longer than 90 days.
When there is no ongoing legitimate business need, we will delete or anonymize the information. If deletion is not immediately possible (e.g., backup archives), the data will be securely stored and isolated until deletion is possible.
4. How Do We Keep Your Information Safe?
In Short: We protect your information using organizational and technical security measures.
We implement appropriate security measures to protect personal information. However, we cannot guarantee that the internet is 100% secure.
Transmission of personal information is at your own risk, and you should only access the Services in a secure environment.
Cookies Policy
This website uses cookies to improve user experience, analyze website traffic, and personalize content. Cookies are small files stored on your device when you visit our website.
You may accept or reject the use of cookies through your browser settings. Please note that disabling cookies may affect the proper functioning of the website.
By continuing to browse this website, you agree to the use of cookies in accordance with this policy.
5. Do We Collect Information From Minors?
In Short: We do not knowingly collect data from children under 18 years of age.
We do not knowingly solicit data from or market to children under 18. By using the Services, you confirm that you are at least 18, or that you are the parent or guardian consenting to a minor’s use.
If we discover that we have collected personal information from users under 18, we will deactivate the account and delete the data.
If you are aware of such data collection, please contact [email protected].
6. What Are Your Privacy Rights?
In Short: You may review, change, or terminate your account at any time.
If you reside in the European Economic Area and believe we are unlawfully processing your data, you have the right to file a complaint with your local data protection authority.
Authority contact details:
http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm
7. Controls for Do-Not-Track Features
Most browsers offer a Do-Not-Track (“DNT”) feature. Currently, there is no uniform standard for recognizing DNT signals, and we do not respond to them.
If a standard is adopted in the future, we will update this policy accordingly.
8. Do California Residents Have Specific Privacy Rights?
In Short: Yes.
Under California Civil Code Section 1798.83 (“Shine The Light” law), California residents may request information about personal data disclosed to third parties for direct marketing purposes.
California residents under 18 with registered accounts may request removal of publicly posted data.
Requests must include the associated email address and a statement confirming California residency.
9. Do We Make Updates to This Policy?
In Short: Yes.
We may update this policy to remain compliant with laws. Updates will be reflected by a revised date and become effective immediately upon posting.
We encourage you to review this policy regularly.
10. How Can You Contact Us About This Policy?
If you have questions or comments, contact us by email or mail:
Email:
[email protected]
Mail:
Ernesto Alum
2750 SW 145 AVE
Miramar, FL 33027
United States
How Can You Review, Update, or Delete Your Data?
Depending on applicable laws, you may request access, changes, or deletion of your personal information.
SMS Terms and Conditions (Compliance Verified)
Description of SMS Use Cases: By providing your phone number and opting in through our website forms, you provide express written consent to receive text messages from Ernesto Alum regarding real estate services, mortgage informational updates, appointment reminders, and promotional content.
Opt-out Instructions: You can cancel the SMS service at any time. Just text "STOP" to the number from which you received the message. After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us.